Merlin5
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Growth Assessor

Customer First
We are a siloed business that operate independently with our own different business objectives driving our activities.
We put the customer at the heart of our business. We have a customer first culture; we work seamlessly across departments and functions to ensure we provide the best possible support to our customers.
GTM Connect
We do not treat customers differently in terms of services, support and resource alignment​
We have segmented our customers into groups with similar business requirements and value to the business to act as a guide for overlaying channels, resources and services​
Unique Sales Way
Our way of selling, it is add hoc, undefined and left to individuals personal way of selling
Our way of selling is clearly defined and communicated through supporting materials. This is clearly aligned to our services/product, business model and market. ​
Talent & Enablement
We do not have a capable sales and commercial talent nor do we have an effective sales enablement capability. ​
We have a highly talented and effective sales and commercial capability which is fully supported and developed through a sales enablement function. The development of our sales talent is high on our strategic priorities ​
AI, Data & Analytics
There is limited if any, sales, pipeline and customer data. Data is not seen as a strategic assets nor does it enable any meaningful forecast/predictability or business decisions ​
Sales and customer data is seen as a key strategic asset. We have comprehensive systems of record and decision and a disciplined and clear process for capturing sales data, analysing, reporting and acting on it ​